Project Overview

To create a cohesive and visually compelling brand identity that reflects WellLife Network's mission of promoting health, recovery, wellness, and independence. The materials are designed to engage various stakeholders, including clients, caregivers, and potential board members.

Design Components

1. Color Palette

Primary Colors: Eco Green Gradient, Honest Blue Gradient, and Fresh Grass Green: Represent growth, trust, and vitality. Tropical Teal and Mystic Forest Teal: Enhance the natural, approachable theme. Secondary Colors: Light, vibrant tones like Pale Sky Blue and Vivid Cyan Blue** complement the primary palette while maintaining visual harmony. Emotional Impact: The palette establishes a sense of calm, trust, and positivity, crucial for the target audience of health and wellness services.

2. Typography

Primary Typeface: Avant Garde Medium for headers ensures modernity and authority. Secondary Typefaces: Futura PT Book/Demi offers clean, easy-to-read text for secondary headings. Acumin Condensed Regular/Bold adds versatility for dense informational content. Effectiveness: the combination of these fonts ensures readability and aesthetic consistency across all materials.

3. Layout and Imagery

Grid-Based Layouts: maintains clean and organized presentations of information, making complex content more accessible. Photography: people-centric images emphasize inclusivity, hope, and community support. Use of Space: generous whitespace balances the vibrant color palette, creating a clean and professional appearance.

Brand Consistency

The brand maintains a consistent identity across all materials by integrating the tagline, “Be Well for Life,” and its mission statement. The consistent use of typography, color schemes, and structured layouts reinforces trust and professionalism.

Impact

Enhanced Brand Recognition: Unified visual identity that reflects the organization’s values. Engagement: Accessible layouts and emotive imagery foster connection with diverse audiences. Clarity: Simplified complex information for varied stakeholders, improving communication efficacy. The WellLife Network branding project is a testament to the power of strategic design in conveying mission-driven messaging. The materials not only reflect professionalism but also inspire confidence and engagement among clients, caregivers, and partners.

Portfolio view

Client: WellLife Network
Role: Creative & Art Director / Graphic Designer
Software Used: Indesign, Photoshop, Illustrator
Project Type: Marketing / Communications