Project Overview

The WellLife Network Strategic Plan 2021-2023 serves as a guiding document outlining the organization’s vision, goals, and key initiatives to strengthen its services and expand its impact. Designed to be both informative and visually engaging, this document conveys the organization’s commitment to supporting individuals in achieving independence, health, and wellness.

The design needed to balance professionalism, clarity, and inspiration, making the content accessible to stakeholders, board members, and the broader community.

Creative Approach

The visual identity for this strategic plan was built on strong typographic hierarchy, a structured layout, and a bold yet refined color palette to enhance readability and engagement.

Key design elements included:

Typography – A combination of Franklin Gothic URW (Demi & Book) for a clean and modern look, complemented by Scotch Text Roman for body text, ensuring a professional and approachable tone.

Color Palette – A structured blend of deep blues, purples, and muted earth tones to convey trust, stability, and strategic foresight.

Layout & Visual Flow – A clean, well-organized design that ensures key objectives, goals, and initiatives are easy to navigate and absorb.

Brand Consistency – Aligning with WellLife Network’s identity while adding a forward-thinking aesthetic to reflect the organization’s vision for growth.

Execution & Impact

The strategic plan was distributed digitally and in print, serving as a key communication tool for:

Internal Leadership & Teams – Providing a roadmap for program development and organizational focus.

Board Members & Stakeholders – Ensuring alignment on strategic priorities and investment decisions.

Public & Community Partners – Showcasing WellLife Network’s commitment to expanding its services and strengthening community support.

By integrating strong design principles with clear messaging, this document effectively positioned WellLife Network’s strategic vision in a way that was both engaging and informative.

This project highlights my expertise in corporate and nonprofit report design, translating complex strategic initiatives into visually compelling and accessible formats for diverse audiences.

Portfolio view

Client: WellLife Network
Role: Art Director / Graphic Designer
Software Used: Adobe InDesign, Photoshop, Illustrator
Project Type: Strategic Plan Document Design
Placement: Print & Digital (Internal Distribution, Stakeholder Communications, Website)