Project Overview

The Roaring 2020 Staff Party was an annual celebration hosted by WellLife Network to honor the dedication and hard work of its staff. Taking inspiration from the Roaring Twenties, the event branding was designed to reflect glamour, energy, and celebration, ensuring a memorable and immersive experience for attendees.

Creative Approach

The event branding captured the elegance and excitement of the era while maintaining a modern and engaging visual identity.

Key design elements included: Typography – A bold and stylish type treatment reminiscent of the 1920s, reinforcing the event’s vintage theme while maintaining clarity and readability. Color Palette – A rich blend of gold, black, and deep red, evoking the luxury and excitement of a Gatsby-style celebration.

Event Materials – A cohesive suite of designs including: Event Invitations – Encouraging participation with an elegant Art Deco-inspired layout. Posters & Signage – Reinforcing the festive theme and guiding attendees throughout the event. Event Program – Outlining the night’s schedule, including dinner, music, costume contests, and raffles. Table & Registration Signage – Enhancing the guest experience with clear and engaging visuals.

Execution & Impact

The event branding successfully created an immersive atmosphere, enhancing engagement and participation. Attendees were encouraged to dress in Roaring Twenties attire, compete in a costume contest, and enjoy live DJ performances, gourmet dining, and raffle prizes.

By integrating thematic visuals with clear communication design, this project demonstrated my expertise in event branding, creative storytelling, and audience engagement through compelling print and digital materials.

Portfolio view

Client: WellLife Network
Role: Creative & Art Director / Graphic Designer
Software Used: Adobe InDesign, Photoshop, Illustrator
Project Type: Event Branding & Promotional Materials
Placement: Print & Digital (Invitations, Posters, Signage, Event Program)