Project Overview

The MaxWell Webinars 2023 campaign was developed to promote a series of free online mental health webinars aimed at educating and supporting individuals on a variety of topics, from conflict management to suicide prevention. The goal of this project was to create a visually cohesive, engaging, and informative digital marketing campaign that would attract participants, improve accessibility, and reinforce MaxWell’s brand presence in the mental health and wellness space.

The project involved designing a series of digital promotional assets, ensuring that each webinar had a consistent and professional visual identity while maintaining flexibility for different topics and audiences.

Design Approach

1. Branding & Visual Identity

Minimalist, Clear, and Impactful Layouts: The designs used a clean, structured approach to emphasize readability and professionalism.

Consistent Color Palette: Selected calming and trust-inspiring hues to reflect mental wellness, stability, and resilience across all webinar promotions.

Typography Selection: Headline Typeface: A bold, modern sans-serif font to create strong visual impact and ensure clarity. Body Text Typeface: A clean and approachable font for easy reading, especially for mobile users.

2. Digital Promotion Strategy

A variety of digital assets were created for email campaigns, social media posts, and website promotions, including:

Individual Webinar Promotional Graphics for each topic (e.g., Conflict Management, Self-Esteem, Suicide Prevention).

Call-to-Action (CTA) Optimization: Designed each asset with clear “Join Us – Free Webinar” messaging to encourage sign-ups.

Social Media-Friendly Layouts: Ensured that the promotional materials were optimized for LinkedIn, Facebook, Instagram, and email newsletters, maintaining high engagement rates.

3. Content Structure & Accessibility

Clear Hierarchy of Information: Focused on a strong headline, date, and topic description, allowing users to quickly grasp the event details.

Consistent Formatting: Each webinar graphic followed a standardized template, reinforcing brand identity and improving audience recognition.

Mobile-Optimized Design: Ensured that all digital assets were easily readable on smaller screens, maximizing reach across devices.

Results & Impact

Increased Webinar Registrations: The consistent and professional branding contributed to higher engagement and participation rates.

Stronger Brand Recognition: The campaign helped establish MaxWell Behavioral Health as a trusted resource for mental health education.

Seamless Multi-Platform Promotion: The designs were effective across email, social media, and website platforms, ensuring maximum visibility.

Improved User Experience: The clean and structured layouts made it easier for users to quickly understand and sign up for each event.

Conclusion

The MaxWell Webinars 2023 promotional campaign successfully combined clear messaging, structured design, and effective branding to create a professional and engaging mental health education series. By developing a cohesive and accessible digital marketing approach, this project played a key role in expanding the reach and impact of MaxWell Behavioral Health’s online learning initiatives.

Portfolio view

Client: WellLife Network Behavioral Health
Role: Creative & Art Director / Graphic Designer
Services: Digital Marketing / Webinar Branding / Promotional Design