Project Overview

This promotional flyer was designed to highlight “The Callas Effect,” a special EMI Classics release celebrating the legacy of Maria Callas, one of the most iconic opera singers of all time. The campaign was aimed at opera enthusiasts, collectors, and new audiences discovering Callas’ unparalleled artistry. The design needed to capture both the timeless elegance and dramatic intensity of Callas’ performances, ensuring a refined yet contemporary aesthetic.

Creative Approach

The visual concept was built around sophisticated elegance, dramatic contrast, and classic refinement, paying homage to Callas’ legendary presence in the opera world. Key design elements included: Typography – A mix of classic serif fonts for a timeless, prestigious feel, paired with a modern, clean layout to balance tradition and contemporary appeal. Imagery – A striking portrait of Maria Callas, carefully treated to enhance her iconic presence and emotional depth. Color Palette – A refined use of black, white, and deep red accents, evoking the passion, drama, and grandeur associated with opera. Composition – A balanced layout that draws the eye to Callas’ name and key album details, ensuring immediate recognition and engagement.

Execution & Impact

The flyer was distributed through music publications, online marketing campaigns, and retail locations, serving as a key promotional tool for The Callas Effect album. Its elegant yet modern aesthetic reinforced EMI Classics’ dedication to preserving Callas’ legacy while appealing to both longtime admirers and new listeners.

This project showcases my ability to create visually striking promotional materials that honor classical music heritage while engaging modern audiences. The design successfully blends timeless elegance with contemporary marketing principles, making it a compelling addition to EMI Classics’ promotional strategy.

Portfolio view

Client: EMI Classics
Role: Art Director / Graphic Designer
Software Used: QuarkXPress, Photoshop, Illustrator
Project Type: Promotional Flyer Design
Placement: Print & Digital (Music Publications, Retail, Online Marketing)