Project Overview

The Golden Cusp Dental Labs branding and business card design project aimed to establish a professional, modern, and cohesive brand identity for a high-end dental laboratory specializing in ceramic restorations and implant technology. The objective was to create a strong visual identity that reflects the company’s expertise, precision, and industry-leading craftsmanship.

This project included the development of a logo system, typography selection, color palette, and business card design, ensuring brand consistency across all touch points.

Design Approach

1. Branding & Visual Identity

Logo System: A refined, minimalist logo emphasizing professionalism and trustworthiness in the dental laboratory industry.

Typography Selection: Primary Typeface — A bold, sans-serif font that conveys strength and modernity. Secondary Typeface — A clean and elegant typeface used for employee names and titles, ensuring legibility and sophistication.

Color Palette: A balance of clean, clinical tones with subtle accents, reinforcing the brand’s credibility and industry positioning.

2. Business Card Design

Structured Layout: Created a minimalist and easy-to-read format, ensuring that essential contact details stand out clearly.

Employee Customization: Designed individualized business cards for key team members, including:

Print Optimization: Ensured high-quality print specifications for durability and professional presentation.

3. Digital & Print Consistency

Designed with scalability in mind, allowing for seamless integration across printed stationery, digital communication, and marketing materials.

Ensured a consistent brand identity across both physical and online platforms, including business emails, website elements, and promotional materials.

Results & Impact

Established a Cohesive Brand Identity: The design system provided a professional and polished visual presencethat differentiates Golden Cusp Dental Labs in a competitive market.

Enhanced Professionalism & Recognition: The clean, structured design helped reinforce trust and credibility among dental professionals and clients.

Seamless Print & Digital Integration: The branding and business card designs were optimized for both print and digital distribution, ensuring consistency across all brand materials.

Conclusion

The Golden Cusp Dental Labs branding and business card project successfully delivered a modern, professional, and high-end visual identity that aligns with the company’s expertise in ceramic restorations and implant technology. By combining sophisticated typography, structured layouts, and a refined brand aesthetic, this project strengthened Golden Cusp’s market presence and brand recognition.

Portfolio view

Client: Golden Cusp Dental Labs, Inc.
Role: Creative Director | Graphic Designer
Services: Branding | Print Design | Business Card Design