YAGP International Ballet Competition
Project Overview:
For this project, I designed a compelling and visually dynamic flyer for Youth America Grand Prix (YAGP)—the world’s largest ballet scholarship competition. The goal was to create an engaging promotional piece that effectively communicates the organization’s mission, upcoming events, and opportunities for aspiring dancers.
Design Approach:
Elegant & High-Impact Aesthetic: The flyer incorporates a refined layout with strong typography and high-quality imagery to capture the grace and precision of ballet.
Brand Consistency: Ensured alignment with YAGP’s established branding, utilizing their signature colors and fonts to maintain visual cohesion across marketing materials.
Clear Information Hierarchy: Organized content to guide readers effortlessly through key details—event dates, scholarship opportunities, and how to participate.
Print & Digital Optimization: Designed for both physical distribution and digital promotion, ensuring crisp readability across different formats.
Results & Impact:
This flyer served as an essential marketing tool for YAGP, helping increase event awareness and participation ratesamong young dancers worldwide. Its visually engaging and structured layout made it an effective asset in both direct outreach and social media promotions.
Client: Youth America Grand Prix
Role: Creative Director | Graphic Designer
Services: Print Design | Branding | Marketing Collateral
