Project Overview

The Art of Wellness was a virtual art show hosted by WellLife Network on July 27, 2021, showcasing the artistic talents of program participants. The event featured art exhibits, interviews, and guest speakers, all aimed at highlighting the positive impact of creative expression on mental health and wellness. The branding and promotional materials were designed to capture the essence of creativity, healing, and empowerment, while aligning with WellLife Network’s mission of supporting individuals and families in achieving independence, health, and wellness.

Creative Approach

The visual identity of the event was developed with a focus on calm, inspiration, and artistic expression, using a carefully selected color palette, typography, and layout to reinforce these themes.

Key design elements included:

Color Palette – A blend of soft yet vibrant hues such as Cool Mint, Aqua Whisper, Crimson Tango, and Golden Glimmer to reflect the diversity of artistic expression.

Typography – The primary typeface, Acumin Bold, was used for strong, modern readability, while Lemance Light & Bold provided elegance and warmth.

Layout & Composition – A clean, modern layout allowed for aesthetic fluidity and engagement, ensuring easy readability across print and digital formats.

Brand Consistency – Ensuring alignment with WellLife Network’s brand while introducing a distinct artistic identityfor this special event.

Execution & Impact

The campaign included a series of promotional materials, such as:

Event Flyer & Digital Invitations – Encouraging registration and engagement.

Website & Social Media Graphics – Driving awareness and participation.

Virtual Event Branding – Creating a cohesive experience for attendees.

By effectively blending visual storytelling with strategic branding, the campaign successfully engaged participants, supporters, and mental health advocates, reinforcing the transformative power of art in wellness.

This project showcases my expertise in event branding, visual identity development, and promotional design for mission-driven organizations, emphasizing creativity as a catalyst for positive change.

Portfolio view

Client: WellLife Network
Role: Art Director / Graphic Designer
Software Used: Adobe InDesign, Photoshop, Illustrator
Project Type: Event Branding & Promotional Materials
Placement: Print & Digital (Website, Email, Social Media)