Project Overview

This promotional advertisement was designed to highlight The New York Times’ exclusive coverage of the Turin Winter Olympics, reinforcing the publication’s reputation for comprehensive, in-depth sports journalism. The ad needed to capture the excitement, prestige, and global significance of the Winter Games, while also encouraging readers to engage with The New York Times’ special Olympics section.

Creative Approach

The visual direction focused on bold, dynamic imagery and typographic hierarchy, ensuring immediate recognition and engagement.

Key design elements included: Typography – A mix of bold sans-serif headlines for impact and classic serif fonts for readability, reflecting The New York Times’ authoritative journalistic style. Color Palette – A winter-inspired scheme with black and whites, and bold accents, evoking the energy and intensity of the games. Imagery & Layout – Action-packed photography of Olympic athletes in motion, combined with a structured layout to highlight key event details and coverage information. Brand Integration – The New York Times logo and identity elements were seamlessly incorporated to maintain brand consistency and credibility.

Execution & Impact

The advertisement was placed in The New York Times’ print and digital sports sections, ensuring visibility among sports enthusiasts, Olympic fans, and general readership. The campaign successfully: Generated excitement for The New York Times’ Olympics coverage, reinforcing its reputation for premium sports journalism. Engaged readers with compelling visuals and clear messaging, driving traffic to the special coverage section. Positioned The New York Times as the go-to source for in-depth analysis, reporting, and exclusive insights on the Winter Games.

This project highlights my expertise in high-impact editorial advertising, sports marketing, and large-scale event promotions, demonstrating how effective design can enhance media engagement and audience reach.

Portfolio view

Client: The New York Times
Role: Art Director / Graphic Designer
Software Used: Adobe InDesign, Photoshop, Illustrator
Project Type: Print & Digital Advertisement
Placement: The New York Times Sports Section & Digital Platforms