Project Overview

Designed a series of advertisements to promote The New York Times’ Commercial Real Estate section, highlighting its value as a trusted source for industry insights, market trends, and advertising opportunities. The campaign was crafted to engage real estate professionals, investors, and advertisers while maintaining The New York Times’ prestigious brand identity.

Scope of Work

Developed visually striking ad layouts tailored for print and digital formats.Created concept-driven designs that effectively conveyed the impact and reach of the section. Maintained The New York Times’ editorial sophistication, ensuring a seamless blend with the publication’s aesthetic. Crafted compelling typography and imagery, reinforcing the brand’s authority in the commercial real estate sector.

Challenges & Solutions

Brand Consistency: Balanced the section’s distinct messaging with The New York Times’ renowned visual language. Audience Appeal: Designed ads that resonated with both real estate professionals and advertisers, driving engagement. Multi-Platform Execution: Optimized designs for various placements, ensuring adaptability across print and digital channels.

Outcome

The campaign effectively positioned The New York Times’ Commercial Real Estate section as an essential resource for industry leaders. The ads successfully elevated brand awareness, attracted advertisers, and reinforced the publication’s influence in the real estate market.

Portfolio view

Client: The New York Times
Role: Art Director / Graphic Designer
Software Used: Adobe InDesign, Photoshop, Illustrator
Project Type: Print & Digital Advertisement
Placement: The New York Times – Commercial Real Estate Section/Sunday Business