Project Overview

The KD Monogram is a custom-designed logo and identity system created for my personal brand as an art director and designer. The goal was to develop a mark that felt bold, clean, and modern—a reflection of my creative philosophy and professional aesthetic. The monogram serves as both a signature and a visual anchor across all touchpoints, including my website, business cards, presentations, and promotional materials.

Creative Approach

The design explores the intersection of typographic precision and minimalist geometry, resulting in a monogram that feels confident, dynamic, and timeless.

Key design elements included:

Letterform Integration – The initials “K” and “D” were interlocked in a way that balances symmetry with negative space, forming a shape that is instantly recognizable and versatile. Typography – Neue Haas Unica (Black Italic and Bold Italic) was selected for its clarity, modern edge, and editorial heritage, aligning with my background in both design and visual storytelling. Color System – A minimal, high-contrast palette for maximum impact. Fire Red – passion, visibility, and creative energy. Off-White – balance, neutrality, and clarity. Gray K70 – sophistication, structure, and professionalism.

Execution & Deliverables

Primary logo and monogram lockups. Expanded visual system with color and typography specifications. Use cases across digital and print, including mockups for business cards, web headers, and personal stationery. Portfolio integration and responsive adaptations for modern platforms.

Creative Outcome

The KD Monogram is more than just a personal logo—it’s a functional identity system that reflects my creative voice, professional range, and attention to detail. It represents my ability to craft scalable, visually distinctive branding solutions, even when the client is myself.

This project demonstrates my expertise in identity design, typographic refinement, and brand system thinking, forming a foundational piece for my own visual communication practice.

Portfolio view

Client: Self-Initiated / Personal Brand
Role: Art Director / Graphic Designer
Software Used: Adobe Illustrator, Photoshop, InDesign
Project Type: Logo Design, Brand Identity Development
Placement: Personal Portfolio, Website, Business Collateral