FEGS Report to the Jewish Community
Project Overview
The FEGS Report to the Community brochure was designed to serve as an annual publication showcasing the organization’s achievements, impact, and future initiatives. The goal was to create a visually engaging, brand-aligned, and easy-to-navigate report that effectively communicates FEGS’ role in the community. This project required a balance between data presentation, storytelling, and brand identity to ensure clarity and engagement across diverse audiences, including donors, stakeholders, and the general public.
Design Approach
Branding & Visual Identity
Color Palette Development: A thoughtfully selected range of colors, including Sky Blue, Rust Red, Electric Purple, and Lime Green, was used to create a dynamic and professional visual appeal while maintaining accessibility and readability.
Typography System: A structured typeface hierarchy was developed using: Dharma Gothic Extra Bold for impactful headlines and key statements. Cormorant Garamond (Regular, Bold, and Italic) for body text, ensuring readability and a refined aesthetic.
Layout & Content Strategy
Balanced Use of Imagery & Data Visualization: Integrated high-quality photography and clear infographics to enhance storytelling and highlight key statistics.
Hierarchical Structure: Organized content into digestible sections, ensuring seamless flow from mission highlights to financial reports and community success stories.
Engaging Call-to-Actions (CTAs): Encouraged readers to explore partnerships, donations, and volunteer opportunities through strategically placed CTAs.
Results & Impact
Enhanced Readability & Engagement: The design prioritized clarity and structure, making complex information more accessible to stakeholders.
Strengthened Brand Consistency: Reinforced FEGS’ visual identity through a cohesive color scheme and typography system.
Increased Stakeholder Interest: The visually appealing and well-organized design helped boost engagement with donors and potential partners.
Optimized for Print & Digital Distribution: Designed to be professionally printed while also functioning effectively as an interactive PDF for online sharing.
Conclusion
The FEGS Report to the Community brochure successfully delivered a polished and impactful marketing tool that aligns with the organization’s mission. By blending compelling visuals, structured typography, and strategic content organization, this design ensures that FEGS’ message reaches and resonates with its diverse audience.
Client: FEGS (Federation Employment & Guidance Service)
Role: Creative Director | Graphic Designer
Services: Print Design | Branding | Marketing Collateral
