Project Overview

This full-page album release advertisement was designed to promote Kate Royal’s “A Lesson in Love”, a critically acclaimed recording under EMI Classics. The ad needed to capture the intimate and emotional essence of the album, while maintaining the sophisticated branding of EMI Classics. The goal was to create an elegant and timeless visual that resonated with classical music audiences, collectors, and industry professionals.

Creative Approach

The design was developed with a focus on refined simplicity, elegance, and emotional depth, ensuring that it visually reflected the romantic and poetic nature of the album.

Key design elements included: Typography – A mix of classic serif fonts for a sense of tradition and sophistication, paired with modern clean typography for clarity and elegance. Color Palette – A soft, romantic combination of warm tones, deep blacks, and subtle highlights, evoking the intimate storytelling within the album. Imagery & Layout – A carefully selected portrait of Kate Royal, conveying emotion and drawing attention to her presence as the central figure of the composition. Brand Integration – The EMI Classics logo and branding elements were subtly incorporated to ensure brand consistency and recognition while keeping the focus on the artist.

Execution & Impact

The advertisement was placed in top-tier classical music publications, ensuring maximum visibility among music enthusiasts, critics, and industry professionals. The sophisticated and elegant design successfully: Captured the album’s emotional and artistic essence in a single striking visual. Positioned Kate Royal as a premier soprano within the classical music landscape. Reinforced EMI Classics’ branding as a label dedicated to high-caliber classical recordings.

This project highlights my expertise in music industry advertising, high-end album promotion, and elegant editorial design, demonstrating how visual storytelling can enhance an artist’s presence and impact within the industry.

Portfolio view

Client: EMI Classics
Role: Art Director / Graphic Designer
Software Used: Adobe InDesign, Photoshop, Illustrator
Project Type: Print Advertisement
Placement: Music & Performing Arts Publications (International Piano, Gramophone, Opera News, BBC Music Magazine)